Creative and Commercial

While looking at all the graphics designs, illustrations or artwork I have discovered that most of them can be placed into one or category or another; commercial or creative.

Commercial

Typically commercial works are branding or advertising a company, business, person, team or cause. Most typically examples of commercial work is:

Websites

Logo Branding

Advertising

Commercial work is purposeful to gaining increased productivity for the client through the medium of visual aid. Branding gives a company or business an identity and a unique and attractive look. Advertising is extending the identity out to specified audiences to draw them into the business's services for increased productivity. 

Creative


Creative works are simply something that you would not think of a being commercial. Creative if something you see in design, illustration and art. For example, a sculpture cannot be a commercial piece independently, nor is a painting. Here are a few examples of creative works in the CG industry:

Sculpture



Photography

3D Art and Design

Creative works are manifestations of the imagination. This is most valuable for the film and gaming industries. I'm sure I'm missing out a lot more just by suggesting film and game but of course the creative works feed the commercial. Without the ability to imagine and manifest creatively, commercial works suffer.

I used to be in the graphic design course when I first started university but I felt constrained by the governing commercial factor of the course. I moved to illustration because I realized I would have space to develop my creative abilities. It's just natural for me to work creatively with imagination rather than calculate designs commercially.

Although I have been working commercially with website building I have far more fun with 3D art. The thought of being able to work creatively and in the film industry is fascinating. Otherwise creating creative work for commercial work is the initial alternative.

Sebastian